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Direct Marketing Programs

Build a better direct mail program.

Whether you are seeking to cost-effectively acquire new customers or to broaden and deepen existing customer relationships, we understand how to develop a direct mail marketing program that will deliver superior response and better value per marketing program dollar.

We use our end-to-end expertise in customer targeting, list management, format optimization, production, mail planning, and fulfillment to assure your program is optimized for cost-effective production and maximum customer response.   

We use our experience and abilities to help you with:

• Acquisition. Cut program waste with superior targeting and more relevant content. Use our data analytics to enhance program targeting accuracy, and our digital production solutions to tailor mailing content and design to the interests of individual target buyers for maximum relevance and response.
• Customer Loyalty Programs. With your customer data and our ability to produce highly customized program materials, you can create loyalty programs that speak to individual buyers and build lasting relationships. From customized new buyer welcome kits to individualized loyalty card and reward programs, we produce programs that build bonds with your brand.
• Hand Raiser or Trigger programs. Get the right offer to customers at the right time. Our automated, data-driven customer response systems will time and target direct marketing offers to consumers at the moment of greatest offer receptivity.
• Hispanic Marketing.  Tap into the fastest growing segment of consumers in the U.S. with Vertis ¡Alcance!^TM. We help identify your direct marketing opportunity with Hispanic audiences, target the right people, and communicate your message with the right cultural touch, language, and channel.
  
• Retail Traffic Building and Special Events. Vertis can deliver a comprehensive promotional package, including direct mail, out of home, point of sale materials, and targeted advertising inserts to drive traffic into your stores and create excitement at the point of sale.

Learn more about our direct mail marketing solutions.