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Advertising Insert Versioning

Make your advertising resonate with a variety of audiences.

Getting the most for your program dollar often requires tailoring advertising insert design and placement to reach specific target audiences or address individual store objectives. We make it easy to cost effectively version your inserts and address multiple target audiences or different business objectives by local market area.

Our programs include:

• Demographic or geographic insert versioning. Make your advertising more relevant to customers and get better response. We prepare, produce, and place multiple versions of your advertising inserts that better match product offerings with the interests of different customer segments.
• Store-centric insert versioning. Use versioning to selectively target consumers based on individual store location or support different business objectives by retail trading area. Whether your need is a store-specific promotion or competitive blunting, we evaluate the local environment, isolate target customers, and version your advertising inserts to achieve store-level objectives.

Learn more about our advertising insert products.